Glossary
Product analytics, in plain English
Short, honest definitions of the concepts product analytics is built on — and how Pug implements each.
Autocapture
Collecting events automatically — clicks, scrolls, forms — from one SDK snippet, without coding each event.
Read definitionFunnel analysis
Measuring how users move through ordered steps toward a goal, and where they drop off.
Read definitionRetention cohort analysis
Grouping users by when they started, then tracking what fraction return over time.
Read definitionUser flow analysis
Mapping the paths people take through your product — where they go next, where they drop.
Read definitionUnified customer profile
Merging anonymous and signed-in activity across devices into one identity per person.
Read definitionSee these in a real product.
Pug is open-source product analytics with unified profiles — autocapture, funnels, retention, and flows. Self-host under AGPL-3.0, or use the free cloud beta.