Analytics you own, built in the open
Pug is open-source product analytics with unified profiles. Self-host it under AGPL-3.0 or use the free cloud during open beta, either way, your events stay yours.
Product analytics without the lock-in
Pug records the events that matter (page views, clicks, scrolls, forms, plus custom events), ties every one to a person, and answers questions with trends, funnels, retention cohorts, segmentation, user flows, and top-K rankings. Open source, and yours to run.
Three principles
Own your data
Analytics should belong to the team that collects it. Self-host Pug under AGPL-3.0 and every event stays on your own servers, no third party, no resale, no lock-in.
Open by default
The whole product is open source. Read the code, run it anywhere, and shape it. Pug is AGPL-3.0 on GitHub, yours to fork and audit.
Honest by default
Our comparison pages say where competitors are the better choice, and we label what hasn’t shipped yet. We’d rather earn trust than win a checkbox table.
Built by Tshoka
Pug is built by Tshoka Pvt Ltd, in the open. It’s in open beta today: free to use, free to self-host, and AGPL-3.0 licensed. The fastest way to follow along is GitHub and the docs.
Run it yourself or let us host it
Open source, easy to self-host on a single Go binary, and free during open beta. Start a project and see live events in minutes.
Questions? Email hello@pug.sh