Analytics

Understand what’s really happening.

Every insight type shares the same event and profile model — define a segment once, apply it anywhere.

Live

Watch events as they land.

A real-time stream of every event flowing through your project — the fastest way to confirm an integration is working.

page_viewapp_openadd_to_cartsearchnotification_clickedsignup streaming
Insights

Four ways to slice your data.

Trends

Time-series of event counts and aggregations. Break down by up to five properties and compare windows.

Event volume · 30 days
Signup → Purchase

Funnels

Conversion across ordered steps, with average time between steps and exactly where users drop off.

Retention

Cohort retention from a start event and a return event — see how many users keep coming back, week over week.

Weekly retention
Sessions by device
  • Mobile52%
  • Desktop33%
  • Tablet15%

Segmentation

Slice any aggregate by any dimension — device, plan, country, or a custom property. Built for KPI tiles and scorecards.

Profiles

One timeline per person.

Anonymous activity merges into an identified profile automatically. Every session, trait, and event in a single searchable view.

user-09996
ext cust_009996
1,633
Events
317
Sessions
215
Pageviews
Created May 30 First seen 123d ago Last seen 4d ago Android 11 New York City, US
Activitylast 60 days
Identified properties1 trait
nameDiana Jones
Recent activitylast 10 events
  • app_close 4d ago
  • scroll 4d ago 72%
  • page_view 4d ago
  • app_open 4d ago
  • checkout_started 4d ago USD 416.21
  • add_to_cart 4d ago prod-0198
  • search 4d ago shirt

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