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Analytics Cost Calculator

See what usage-based analytics tools cost at your event volume — and what you'd pay self-hosting Pug instead: nothing in license fees.

Events per month across your product. Drag or type — try your real volume.
Tool Est. monthly Est. annual
Mixpanel Growth plan, event-based $480 $5,760
Amplitude Plus plan, approx $800 $9,600
Segment CDP; actually MTU-based — events used as a rough proxy $1,350 $16,200
Pug (self-hosted) open-source, AGPL-3.0 $0 + infra $0 + infra

Rough estimates from public list pricing (June 2026): a free tier plus a flat overage rate. Real vendor pricing is tiered and negotiable — verify your own quote. Self-hosted Pug has no license fee; you pay only for the server you run it on.

Why usage-based analytics gets expensive

Event-priced tools are cheap to start and costly to scale — the bill grows with your product's success. A feature that fires a few events per user multiplies fast across millions of sessions, and the line items you most want (data retention, extra seats, advanced features) are often add-ons on top.

The self-host alternative

Open-source analytics removes the per-event meter. Pug runs as a single Go binary backed by ClickHouse; you host it, you own the data, and there is no license fee no matter how many events you send. For privacy-sensitive teams that is also a compliance win — the data never leaves your infrastructure.

Estimate, then confirm

Treat the numbers above as orders of magnitude to frame a build-vs-buy decision, not as quotes. When you're ready, see Pug's pricing — free to self-host, free in cloud beta.

Frequently asked questions

How much does Mixpanel or Amplitude cost?
Usage-based analytics tools bill on event volume (or monthly tracked users) above a free tier. Costs climb quickly as you grow — millions of events a month often run into the hundreds or thousands of dollars. Enter your volume above for an estimate.
Are these exact prices?
No — they are rough estimates from public list pricing (June 2026), modelled as a free tier plus a flat overage rate. Real pricing is tiered, negotiable, and changes often. Use this to compare orders of magnitude, then confirm with each vendor.
How is self-hosting free?
Pug is open-source under AGPL-3.0. There is no per-event license fee — you run it on your own infrastructure, so your only cost is the server (often a few dollars a month for small-to-mid volume on a single Go binary + ClickHouse).
What about the cloud version of Pug?
Pug Cloud is free during the open beta. Or self-host for $0 in license fees forever. Either way you own your data.

Own your data for $0 in license fees.

Pug is open-source product analytics — self-host under AGPL-3.0, or use the free cloud beta.

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