Open beta — free

Understand your users.
Own your data.

Open-source product analytics and unified profiles. Auto-track events, build funnels and retention, resolve identities — self-hosted or in our free cloud beta.

Open source Self-hostable Free during open beta
user-09996
ext cust_009996
1,633
Events
317
Sessions
215
Pageviews
Created May 30 First seen 123d ago Last seen 4d ago Android 11 New York City, US
Activitylast 60 days
Identified properties1 trait
nameDiana Jones
Recent activitylast 10 events
  • app_close 4d ago
  • scroll 4d ago 72%
  • page_view 4d ago
  • app_open 4d ago
  • checkout_started 4d ago USD 416.21
  • add_to_cart 4d ago prod-0198
  • search 4d ago shirt
SDKs

Integrate in minutes, not days.

Drop in the Web or Flutter SDK. Auto-tracking starts immediately; identify users when they sign in.

import { init, identify, track } from '@poluruprvn/pug-web'

init('your-project-id', {
  token: 'your-api-key',
  endpoint: 'https://api.pug.sh',
})

// Auto-tracking starts immediately. Identify users on sign-in:
identify('user_123', { email: 'ada@example.com', plan: 'pro' })
track('signup', { plan: 'pro' })
Platform

Everything your team needs, nothing it doesn’t.

Event ingestion

Batched events enriched with geo, device, and UTM context the moment they land.

Identity resolution

Anonymous events merge into identified profiles automatically — one timeline per user.

Insights

Trends, funnels, retention, and segmentation over raw events at ClickHouse speed.

Unified profiles

Every person’s sessions, traits, and full event history in one searchable view.

Self-hosted

Run the whole stack — Postgres, ClickHouse, NATS, Go workers — on your own infrastructure.

Privacy-first

Your data stays yours. AGPL-licensed, project-scoped API keys, no third-party sharing.

How it works

One pipeline, from event to insight.

Events flow from your app through an async pipeline to analytics storage — the same data powers Live, Insights, and Profiles.

  1. SDK
    track() & identify()
  2. API
    Connect RPC ingest
  3. NATS
    Async pipeline
  4. Workers
    Geo & enrichment
  5. ClickHouse
    Analytics store
  6. Dashboard
    Insights & profiles
Analytics

Four ways to understand what’s really happening.

Trends

Time-series of event counts and aggregations. Break down by up to 5 properties.

Funnels

Conversion across ordered steps, with average time between steps and drop-off.

Retention

Cohort retention heatmaps from a start event and a return event.

Segmentation

Slice any aggregate by any dimension — built for KPI tiles and scorecards.

Trends · last 30 days
Funnel · conversion
Explore analytics
Coming soon

Reach them everywhere.

Multi-channel campaigns — web push, email, SMS, and more — composed from the same profiles and events. In active development.

See what’s coming
Pricing

Free during open beta.

Self-host for free forever, or use our managed cloud — free while we’re in open beta.

Open source

Run the full stack on your own infrastructure. Free forever, AGPL-3.0 — your data never leaves your servers.

Self-hosting guide

Cloud

Managed hosting with zero ops. Free during open beta — pricing announced before general availability.

See pricing

Ready to understand your users?

Open source and self-hostable. Spin up your first project in minutes.